io.github.shashwatgtm/impact-mcp

Helps you decide which market segment to win first. You give what your product does and the segments you are weighing, plus optional customers, pain, deal size and company counts. You get a beachhead choice: your segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise scored on keywords in their names; a TAM, SAM and SOM calculation from only the figures you give; a three year expansion path and an ICP hypothesis for the chosen segment. It never chooses a segment you did not name.

Helps you decide what your core message is, and how to test it. You give your target customer, the key benefit and what sets you apart, plus optional product name, customer need, category, main competitor and business model. You get a positioning statement (full and one sentence), a message hierarchy from tagline to three supporting pillars, versions for different audiences, objection handling and ways to test the message. It writes from your own words, in whole sentences.

Helps you decide whether your positioning is working and what to fix first. Use for a full positioning review or when someone asks help me explain why we are different. Ask what the product does, who it serves and the problem it solves before calling; never invent these or fill missing facts with placeholders such as Not supplied. Clarify what unlabelled numbers mean. For a request only to phrase a message, impact_craft_message also fits; use this tool for the full review. You get input completeness scores, supplied proof, a positioning draft and next actions. Scores measure how complete the inputs are, not how strong the positioning is. Never invent proof.

Helps you decide which positioning steps to run, and in what order. You give nothing, or one IMPACT step to focus on and your sector. You get the IMPACT positioning method step by step (identify champions, map alternatives, pinpoint value, anchor in a market, craft the message, translate it to execution), with a template or checklist for each step; a focus step returns that step only, and your sector adds its buyer roles, measures and proof points.

Helps you decide who inside the buyer will push for you. You give what your product does and the problem it solves, plus optional company name, target company type, price point and sector. You get hypotheses for the champion, the economic buyer, the technical influencer, commercial and control reviewers and daily users, warning signs of an anti champion, a path to develop the champion and what to give them. These are roles to test, not named people.

Helps you decide what buyers compare you with, and where you can lead. You give your product and its category, plus optional competitors, their weaknesses and your strengths. You get one card for each competitor you name, the status quo and doing nothing, where you can lead and discovery questions, with your sector's questions and objections. It uses only what you give and says what would sharpen the map.

Helps you decide what you can claim that buyers will believe. You give your target customer, the main outcome they get and what you do that others do not, plus optional product name, category, customer results and business model. You get value statements in three versions, a value matrix for your own figures, proof points ranked from customer results to social proof, versions for different audiences and channels, and questions to test the value.

Helps you decide how your positioning should read in each channel. You give a positioning statement, your target customer and the key benefit, plus optional channels, product name and business model. You get copy to edit: a website hero, a LinkedIn tagline and post drafts, a three email cold sequence, a sales deck outline and a 15 minute demo script, with calls to action that fit your business model and the order to work the channels in.